What’s your marketing strategy?
Most contractors I know gets pretty defensive when you ask them about their marketing strategy. They’ll just say that they’ve been relying on ‘word of mouth’ which gets them customers anyway, so that’s good enough.
Is it really though?
Which one would you choose; having a few customers every now and then or having a constant stream of people wanting to work with you?
If that was me, of course I would choose the constant stream of people wanting your help. Who wouldn’t right?
The best ‘word of mouth’ could probably do is to get you a customer once every three months. Besides, not everyone that knows about you would immediately believe in the things you can do when they don’t see any proof.
Like it or not, prospects only think of themselves. You have to make them notice you among throngs of other business like you, but you have to talk about them instead of you. How do you that?
We got the Marketing Key for that.