Growth and development is an important stage for your business. Once you are past the startup phase and have stabilized your profitability, you’re ready to GROW!
Growing your business will not only provide an increase in your earnings but will pave the way to lasting wealth. It will ensure the survival of your business through changes in the marketing and industry and solidify your long-term financial security.
Here’s how to create growth in your trades business…
1. Evaluate Your Business Performance
You can’t improve until you know where you stand now! Review and update your strategies to keep up with the demands of the time. Analyze your market position and determine how you fare compared to your competitors. Make sure you’re actually producing a profit.
2. Improve Your Efficiency
Cut out redundancies in your processes and minimize recurring expenses. Invest in technology and build systems that will increase your productivity rates and reduce costs in the long run. As you systematize your business, you’ll be able to cross-train your employees so that they can take on additional roles…which will prevent you from hiring help you don’t really need!
3. Ensure Customer Satisfaction
Customers are the lifeblood of your business. If your customers don’t LOVE you, it’s time to improve. Good customer service creates a following of raving fans who return again and again and tell all their friends. Almost every business can make a dramatic impact on their growth by focusing specifically on improving their customer satisfaction rates.
4. Strengthen Your Brand
Solid marketing is critical to driving sales. The stronger your brand is, the better you will retain existing customers and attract new ones. Be sure you know EXACTLY who your target customer is, then create a Unique Selling Proposition that differentiates you from the competition. Create marketing messages that speak directly to your best customers and make offers they can’t refuse. The better you know your customer, the better you’ll be able to speak to them — and the more money you’ll make!
5. Develop New Channels
Some compelling opportunities for growth include business expansion. Open up in a new market or location, or develop a new product or service. Be sure you have a polished web presence that allows potential customers to find you easily. Always ask yourself, “What else do my customers want?” The more you have to offer them, the more money you’ll make.
